# Built for AI > We build websites optimized for AI discoverability — structured data, Schema.org markup, and LLMs.txt — so local businesses get found and recommended by ChatGPT, Siri, Google AI Overviews, and other AI assistants. ## About Built for AI is a web development service founded by Hunter Lemperle in Scottsdale, Arizona. We specialize in rebuilding local business websites from the ground up with the structured data, schema markup, and AI-readable signals that modern AI assistants actually use to find and recommend businesses. Most local business websites were built for 2015 SEO. They're invisible to AI. We fix that. **Founder:** Hunter Lemperle **Location:** Scottsdale, AZ **Website:** https://builtforai.co **Contact:** Via https://builtforai.co/#contact ## What We Do Local business websites are largely invisible to AI assistants like ChatGPT, Siri, and Google's AI Overviews. We fix that by rebuilding or optimizing sites with: - Schema.org JSON-LD structured data (LocalBusiness, FAQPage, Service, AggregateRating, BreadcrumbList) - LLMs.txt for direct AI ingestion - AI-friendly robots.txt that doesn't block crawlers - Sitemap.xml for complete discoverability - Mobile-optimized, fast-loading static HTML - FAQ pages structured for AI Q&A - Entity statements AI assistants can cite with confidence ## Live Example We built our own short-term rental site — Agave Abode in Sedona, AZ — before charging a single client. It scored 3/100 (Grade A) on our AI discoverability audit. - **Live site:** https://agaveabode.com - **LLMs.txt:** https://agaveabode.com/llms.txt - **Schema types:** LodgingBusiness, FAQPage, AggregateRating, BreadcrumbList, Accommodation, OfferCatalog - **AI crawlers:** Open (GPTBot, ClaudeBot, Googlebot-Extended all allowed) ## Services & Pricing ### Embed Tier — AI Optimization - **Founder price:** $750 (first 5 clients) / $1,500 standard - For businesses with an existing booking or scheduling platform (OwnerRez, Mindbody, Jane, etc.) - Delivers: AI-optimized multi-page site, full schema markup, LLMs.txt, structured data, FAQ schema, sitemap ### Full Direct Booking Site - **Price:** $1,500–$3,000 - Custom availability calendar, iCal sync with Airbnb/VRBO/Google Calendar, Stripe payments - Includes everything in the Embed Tier plus full booking infrastructure ### Standard Tiers (after founder pricing) - **Starter:** $500 one-time + $49/mo — single-page, AI-optimized - **Professional:** $1,500 one-time + $99/mo — 5–7 pages, full schema stack - **Growth:** $3,000 one-time + $199/mo — everything + service area pages, content strategy ## Verticals Served - Short-term rentals (vacation rentals, Airbnb/VRBO hosts) - Dental practices - Chiropractic offices - Real estate agents - Other local service businesses (attorneys, med spas, contractors, restaurants) ## Website Grade Scale We audit every prospect site before reaching out. Scores are 0–100 where higher = worse: - **Grade A (0–19):** Solid — strong foundation, minor AI gaps only. - **Grade B (20–39):** Warm — decent site, missing key AI signals. - **Grade C (40–59):** Good lead — multiple issues, no AI discoverability. - **Grade D (60–79):** High priority — severely outdated or cookie-cutter CMS detected. - **Grade F (80–100):** Critical — broken, unreachable, SSL error, or completely invisible to AI. ## What Makes a Site "AI Visible" An AI-visible site has: 1. Schema.org JSON-LD identifying the business type, location, hours, services, and reviews 2. FAQPage schema so AI can answer common questions and cite the source 3. LLMs.txt so AI crawlers know exactly what to index 4. robots.txt that explicitly allows GPTBot, ClaudeBot, Amazonbot, Google-Extended 5. A sitemap.xml listing all pages 6. Clean, structured HTML — not a JavaScript SPA that renders blank to crawlers 7. LocalBusiness (or vertical subtype) schema with complete address, phone, geo coordinates ## Technology Sites are built as static HTML/CSS/JS — no WordPress, no Wix, no PageBuilder bloat. Fast, clean, and fully crawlable by AI and search engines alike. Hosted on Cloudflare Pages. ## Contact To inquire about a site audit or new project: **Website:** https://builtforai.co/#contact **Founder:** Hunter Lemperle, Scottsdale AZ